MAKING NOISE. BECAUSE THE TRUTH ISN'T QUIET.
We didn't set out to stay quiet. We set out to spark a correction. Here's who noticed.
The Receipts.
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KOIN: "I NEEDED SOMETHING THAT WOULD TALK ABOUT MY PASSION."
Francis Kungu on building a brand identity as bold as the coffee itself — with help from PSU students.
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TRAVEL OREGON: WHEN CHEF GREGORY GOURDET CALLS, FRANCIS PICKS UP.
Francis joins James Beard Award-winning Chef Gregory Gourdet to bridge the coffee histories of Kenya and Haiti — because great sourcing attracts great partners.
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KOIN: FRANCIS KUNGU BUILDS A BRAND AS BOLD AS THE COFFEE.
Francis didn't hire an agency. He brought in the next generation — PSU students who understood that a brand this honest needed a visual language to match.
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BENEFICIAL STATE BANK: THE BUSINESS CASE FOR DOING IT RIGHT.
Proof that a Certified B Corp built on impact is also a sound business strategy.
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LISTEN
CREATIVE ALCHEMY PODCAST: BRIDGES, NOT JUST SUPPLY CHAINS.
Francis breaks down how Fire Lily uses business to build bridges, not just supply chains — and why that difference changes everything.
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READ
EATER PDX: "THE OREGON ROASTER BUILDING A BRIDGE TO KENYA."
Francis asked the question the industry didn't want answered: if Kenyan coffee is the best in the world, why are the farmers producing at 20% capacity? Eater PDX covered what happened when he decided to fix it.
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WATCH
ON AIR: A CUP OF COFFEE THAT CHANGES THE EQUATION.